Melissa King at Compass · The Marketing Suite

A complete media launch — not just a sign in the yard.

Every listing receives a full suite of branded marketing assets, built and deployed from day one. See the entire system — proven on 4 Avolet Court, Mount Sinai.

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Showcase Listing
4 Avolet Court · Mount Sinai, NY
Sold For
$999,999
List-to-Sale
100%
On Market
39 Days
Home
4 BD / 5 BA
The Marketing Suite

Every tool, working together, from day one.

Most listings live and die on a Zillow thumbnail. Mine don't. Every home I represent gets its own branded media kit — a full launch that pulls buyers out of the scroll and into a considered, story-driven experience of the property.

This is the exact system I deployed for 4 Avolet Court in Mount Sinai. It sold at 100% of asking price in 39 days — and every asset below is real work, delivered for a real seller, then reused here as the showcase example.

Below: the six channels I run for every listing — landing page, print, social, email, photo & video, and YouTube — plus the numbers behind the outcome.

Showcase Property4 Avolet Court
CommunityThe Villages · Mount Sinai
Home4 BD · 5 BA · 5,203 SF
Sale Price$999,999
List-to-Sale Ratio100%
Days on Market39
Assets Delivered50+ Photos · 7 Videos · 3 Print
AgentMelissa King · Compass

“Your home gets its own corner of the internet — not a Zillow thumbnail.”

01 · Property Landing Page

01 · Property Landing Page

A branded destination, not a link.

Every listing gets its own micro-site — a page that makes buyers stop, explore, and reach out. Professional photography, narrative copy, embedded video tour, and one-tap showing request.

melissakingscastles.com/4-avolet-court-mount-sinai →
  • Hero Photo GalleryProfessional photography optimized for every screen size.
  • Property Details & CopyNarrative written for the buyer, not a spec sheet.
  • Embedded YouTube TourBuyers watch the walkthrough without leaving the page.
  • Instant Showing RequestOne tap to reach Melissa or book directly.
  • King’s Castles BrandingYour brand on every element — not Zillow’s.
03 · Social Media Campaign

Real posts. Real reach.

A multi-post campaign across Instagram and Facebook — Coming Soon, Just Listed, Open House, Under Contract — including boosted paid posts targeting active buyers in your area.

— Campaign Post Sequence · 4 Avolet Court

Coming Soon
Boosted · Instagram + Facebook
Open House Announcement
Event post · organic reach
Just Listed Graphic / Video
Carousel + video
Open House Boosted
Paid · Instagram + Facebook
Lifestyle Post
Story-driven · buyer targeting
Under Contract
Proof post · seller pipeline
04 · Email Campaigns

Two emails. Two audiences. One mission.

Put your listing in front of every buyer and every future seller in my network — on the day you go live.

Bonus · Client Media Email
Before every open house, sellers receive a direct email with links to every live post.

“Your listing on the world’s #2 search engine — with a full video strategy built around it.”

06 · YouTube & Video

06 · YouTube & Video Strategy

Not just uploaded — strategized.

Your listing on YouTube with a full video strategy built around it, not a walkthrough uploaded and forgotten.

@MelissaKingsCastles
Long Island Real EstateHome ToursBuyer & Seller Guides
Shorts
Open House · Part 1
Shorts
Open House · Part 2
Shorts
Walkthrough Blast
Instagram
Exterior Walk
Vimeo
Aerial + Walk

Walking Tour Video

10–15 min

Full walkthrough on YouTube with SEO-optimized title, description, and tags targeting Long Island buyers.

YouTube Shorts ×4

< 60 sec each

Short-form clips — exterior walk-around, open house highlights, and a walkthrough social blast built for Shorts, Reels, and TikTok.

SEO Keyword Spreadsheet

Ongoing

Custom keyword tracker for this listing — title variants, tags, and performance analytics.

07 · The Full System

Every tool, working together.

Twelve assets produced and deployed for every listing — not one at a time, but in sequence, like a campaign launch.

01
Property Landing Page
Branded micro-site — photos, details, tour, and showing request.
02
Client Newsletter Email
Sent to my entire database the day you go live.
03
Buyer Lead Email
Targets active buyers — listing details, video, showing link.
04
Market-to-Close One Sheet
Compass-branded print flyer with MLS details.
05
Luxury Listing Book
8-page magazine-style booklet with narrative copy and photos.
06
Private Exclusive Sheet
Floor plans, key details, amenities table.
07
Instagram Carousel
5-slide post with caption and hashtags, ready to publish.
08
Text Templates ×3
Buyer alert, agent co-op, and open house reminder.
09
YouTube Walking Tour
SEO-optimized video with title, description, and tags.
10
YouTube Shorts ×4
Exterior, open house, and walkthrough blast clips for Shorts feed and Instagram Reels.
11
YouTube SEO Spreadsheet
Custom keyword tracking sheet for your listing.
12
Client Media Email
Pre-open-house links to every live post, sent directly to you — with analytics.
08 · The Compass Advantage

Farther, faster — like a high-speed train.

Compass gives my sellers a technology edge no other brokerage can match — real-time buyer data, a national network of 33,000+ agents, and tools that turn interest into offers. Your home doesn’t sit on the market. It moves.

33,000+
Compass Agents
Millions
Active Buyers
Real-Time
Buyer Activity Data
1:1
Shared Dashboard With You
01 · Collections

A shared home-selling conversation.

Collections lets us have a live, collaborative conversation on your home-selling process — with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.

02 · Insights

Your marketing, measured in real time.

Insights is a detailed, custom dashboard that assesses the impact of our online marketing campaigns the moment they launch. By capturing the data, we can further target our ads to the buyers most interested in your home.

03 · Reverse Prospecting

We see the buyer signals before the offer.

Unlike any other brokerage, Compass’s Reverse Prospecting tool surfaces real-time data on buyer activity for your home — the moment another Compass agent shares your listing, and when their client has viewed, favorited, or commented on it.

Next stop

A data-driven strategy based on real-time buyer interest.

  • Tap into 33,000 Compass agents and the millions of clients they work with nationwide.
  • See Collections additions, views, likes, and comments as they happen.
  • Pinpoint the exact buyer interactions taking place on Compass.
  • Leverage that interest to secure stronger offers, accelerate negotiations, and move to a successful closing.
09 · The Results

More money. Less time.

Every tool, every post, every email — built to generate competition and maximize your outcome.

$999,999
Sale Price
100%
List-to-Sale
39 Days
On Market
Pro Photos
Delivered

The proof is in the numbers.

Melissa sells homes 58.73% faster than the average Realtor — using analytics, clear communication, and a full-system strategy that brings buyers to the table.

And a fast sale often means a lower price point. Not here. By positioning listings correctly, Melissa gets 6.5% MORE in sales price than the market average — meaning my sellers leave closing with more money and less time on the market.

“26 average days on market vs. 63. 103.76% list-to-sale vs. 97.31%. The system works.”

Chart comparing Melissa's 26 days on market vs. 63 day market average, and 103.76% list-to-sale vs. 97.31% market average
Melissa King
Let’s build your listing’s media kit

Every listing deserves a full media launch. Yours is next.

Reach out directly to schedule a private listing consultation. I’ll walk you through the full system as it applies to your home, your neighborhood, and your timeline.

Melissa King
Lic. Real Estate Salesperson · Compass Greater NY LLC
SRES · CBR · 13+ Years of Experience
NY License #10401254993