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Melissa King at Compass · The Marketing Suite

A Complete Media Launch — Not Just a Sign in the Yard.

Every listing receives a full suite of branded marketing assets, built and deployed from day one. See the entire system — proven on 4 Avolet Court, Mount Sinai.

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4 Avolet Court
Showcase Listing · Mount Sinai
$999,999
Sold For
100%
List-to-Sale
39 Days
On Market
4 BD/5 BA
Home
The Marketing Suite

Every Tool, Working Together, From Day One.

Most listings live and die on a Zillow thumbnail. Mine don't. Every home I represent gets its own branded media kit — a full launch that pulls buyers out of the scroll and into a considered, story-driven experience of the property.

This is the exact system I deployed for 4 Avolet Court in Mount Sinai. It sold at 100% of asking price in 39 days — and every asset below is real work, delivered for a real seller, then reused here as the showcase example.

Below: the six channels I run for every listing — landing page, print, social, email, photo & video, and YouTube — plus the numbers behind the outcome.

Showcase Property
4 Avolet Court
Community
The Villages · Mount Sinai
Home
4 BD · 5 BA · 5,203 SF
Sale Price
$999,999
List-to-Sale Ratio
100%
Days on Market
39
Assets Delivered
50+ Photos · 7 Videos · 3 Print
Agent
Melissa King · Compass
“Your home gets its own corner of the internet — not a Zillow thumbnail.”
01 · Property Landing Page

A Branded Destination, Not a Link.

Every listing gets its own micro-site — a page that makes buyers stop, explore, and reach out. Professional photography, narrative copy, embedded video tour, and one-tap showing request.

Hero Photo Gallery

Professional photography optimized for every screen size.

Property Details & Copy

Narrative written for the buyer, not a spec sheet.

Embedded YouTube Tour

Buyers watch the walkthrough without leaving the page.

Instant Showing Request

One tap to reach Melissa or book directly.

King's Castles Branding

Bespoke branding for your specific home and neighborhood.

melissakingscastles.com/4-avolet-court-mount-sinai
4 Avolet Court exterior
Mount Sinai, New York · The Villages

4 Avolet Court

$999,999  ·  4 BD  ·  5 BA  ·  5,203 SF
02 · Print Marketing Suite

Three Print Pieces, Compass-Branded, Print-Ready From Day One.

Beautifully composed, tactile, and designed to leave a lasting impression — in open houses, mailers, or hand-delivered to a neighbor who might be your next buyer.

Inside the Luxury Listing Book
Property Description & Foyer Spread
Kitchen & Living Room Spreads
Bath & Bedroom Wing
03 · Social Media Campaign

Real Posts. Real Reach.

A multi-post campaign across Instagram and Facebook — Coming Soon, Just Listed, Open House, Under Contract — including boosted paid posts targeting active buyers in your area.

— Campaign Post Sequence · 4 Avolet Court
01

Coming Soon

Boosted · Instagram + Facebook
02

Open House Announcement

Event post · organic reach
03

Just Listed Graphic / Video

Carousel + video
04

Open House Boosted

Paid · Instagram + Facebook
05

Lifestyle Post

Story-driven · buyer targeting
06

Under Contract

Proof post · seller pipeline
04 · Email Campaigns

Two Emails. Two Audiences. One Mission.

Put your listing in front of every buyer and every future seller in my network — on the day you go live.

05 · Professional Photography & Video

An Elevated Look, From Day One.

HDR photography + video, delivered within 48 hours — MLS-optimized, full-resolution, and brand-consistent.

“Your listing on the world's #2 search engine — with a full video strategy built around it.”
06 · YouTube & Video Strategy

Not Just Uploaded — Strategized.

Your listing on YouTube with a full video strategy built around it, not a walkthrough uploaded and forgotten.

@MelissaKingsCastles
Long Island Real Estate · Home Tours · Buyer & Seller Guides
10–15 min

Walking Tour Video

Full walkthrough on YouTube with SEO-optimized title, description, and tags targeting Long Island buyers.

< 60 sec each

YouTube Shorts × 4

Short-form clips — exterior walk-around, open house highlights, and a walkthrough social blast built for Shorts, Reels, and TikTok.

Ongoing

SEO Keyword Spreadsheet

Custom keyword tracker for this listing — title variants, tags, and performance analytics.

07 · The Full System

Every Tool, Working Together.

Twelve assets produced and deployed for every listing — not one at a time, but in sequence, like a campaign launch.

01

Property Landing Page

Branded micro-site — photos, details, tour, and showing request.

02

Client Newsletter Email

Sent to my entire database the day you go live.

03

Buyer Lead Email

Targets active buyers — listing details, video, showing link.

04

Market-to-Close One Sheet

Compass-branded print flyer with MLS details.

05

Luxury Listing Book

8-page magazine-style booklet with narrative copy and photos.

06

Private Exclusive Sheet

Floor plans, key details, amenities table.

07

Instagram Carousel

5-slide post with caption and hashtags, ready to publish.

08

Text Templates × 3

Buyer alert, agent co-op, and open house reminder.

09

YouTube Walking Tour

SEO-optimized video with title, description, and tags.

10

YouTube Shorts × 4

Exterior, open house, and walkthrough blast clips for Shorts feed and Instagram Reels.

11

YouTube SEO Spreadsheet

Custom keyword tracking sheet for your listing.

12

Client Media Email

Pre-open-house links to every live post, sent directly to you — with analytics.

08 · The Compass Advantage

Farther, Faster — Like a High-Speed Train.

Compass gives my sellers a technology edge no other brokerage can match — real-time buyer data, a national network of 33,000+ agents, and tools that turn interest into offers. Your home doesn't sit on the market. It moves.

33,000+
Compass Agents
Millions
Active Buyers
Real-Time
Buyer Activity Data
1:1
Shared Dashboard With You
01 · Collections

A shared home-selling conversation.

Collections lets us have a live, collaborative conversation on your home-selling process — with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.

02 · Insights

Your marketing, measured in real time.

Insights is a detailed, custom dashboard that assesses the impact of our online marketing campaigns the moment they launch. By capturing the data, we can further target our ads to the buyers most interested in your home.

03 · Reverse Prospecting

We see the buyer signals before the offer.

Unlike any other brokerage, Compass's Reverse Prospecting tool surfaces real-time data on buyer activity for your home — the moment another Compass agent shares your listing, and when their client has viewed, favorited, or commented on it.

Next Stop

A Data-Driven Strategy Based on Real-Time Buyer Interest.

  • Tap into 33,000 Compass agents and the millions of clients they work with nationwide.
  • See Collections additions, views, likes, and comments as they happen.
  • Pinpoint the exact buyer interactions taking place on Compass.
  • Leverage that interest to secure stronger offers, accelerate negotiations, and move to a successful closing.
Arriving — A Successful Closing, Faster.
09 · The Results

More Money. Less Time.

Every tool, every post, every email — built to generate competition and maximize your outcome.

$999,999
Sale Price
100%
List-to-Sale
39 Days
On Market
50+
Pro Photos Delivered

The Proof Is in the Numbers.

Melissa sells homes 58.73% faster than the average Realtor — using analytics, clear communication, and a full-system strategy that brings buyers to the table.

And a fast sale often means a lower price point. Not here. By positioning listings correctly, Melissa gets 6.5% MORE in sales price than the market average — meaning my sellers leave closing with more money and less time on the market.

“26 average days on market vs. 63. 103.76% list-to-sale vs. 97.31%. The system works.”
Chart comparing Melissa's 26 days on market vs. 63 day market average, and 103.76% list-to-sale vs. 97.31% market average
Let's Build Your Listing's Media Kit

Every Listing Deserves a Full Media Launch. Yours Is Next.

Reach out directly to schedule a private listing consultation. I'll walk you through the full system as it applies to your home, your neighborhood, and your timeline.

Melissa King
Lic. Real Estate Salesperson · Compass Greater NY LLC
SRES · CBR · 13+ Years of Experience